Are you tired of feeling ripped off by dishonest service advisors in the automotive industry? Look no further than Coralee, a best-selling author and one of Canada’s top 40 professionals under the age of 40, as recognized at Used Car Week. Coralee is fighting to improve the reputation of the automotive industry by striving for integrity in the field.

GUEST BACKGROUND

Coralee is a highly experienced and accomplished professional in the automotive industry. She began her career as an apprentice at the age of 18. Since then, she has gained expertise in both sales and service at both dealerships and independent auto shops. In addition to her successful career, Coralee has also written a best-selling book called “Five Star Service Advisor.” And she was recognized as one of Canada’s top 40 professionals under the age of 40 at the country’s Used Car Week event in Toronto. Coralee is dedicated to improving the reputation of the automotive industry and advocates for service advisors to educate customers about their vehicles and necessary repairs and maintenance with integrity.

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TIMESTAMPS

00:00 Introduction

03:30 Background surrounding money

04:40 Why Coralee felt a financial setback as an adult

06:40 Challenges of Business vs. Personal finances

07:20 Finding her sweet spot in the automotive industry

12:00 Coralee’s ambitious goal

14:00 Giving a new persona to a misunderstood industry

18:50 Challenges with her ambitious goal

22:00 Coralee’s advice to ambitious women

22:50 Where to find Coralee

KEY INSIGHTS FROM CORALEE

  1. Teaching kids early about finances to better prepare them as adults.
  2. Learning about different trades can build life-long skills.
  3. Turning fear into excitement is when you can make things happen.

CORALEE’S ACTION STEPS FOR SUCCESS

  1. Offering consultations 
  2. Getting her message out through social media, podcasts, and workshops

WHERE TO FIND CORALEE?

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